At Under Armour, our mission is simple: to make all athletes better through passion, design, and the relentless pursuit of innovation. Our team works to build the world’s most innovative performance products.

Everything we make is designed with the athlete in mind to ensure the very best quality and performance. When you put on an Under Armour product, it’s making you better.

It all started in 1996 when Under Armour CEO and founder Kevin Plank created the original performance T-shirt that wicked sweat and regulated body temperature to make athletes cooler, drier, lighter, and better. Since that first T-shirt, Under Armour has grown into the most innovative brand in all of sports with gear for men, women, and youth.

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